By Grant Ivens & Jo Zadorsky
June 6, 2016
CEO Bev Heim-Myers rocking her #cureHD shirt at national office!
The Huntington Society of Canada has partnered with Stouffville based Costa Nada and Say What! Communications to raise awareness and research funds for Huntington disease through the launch of the #cureHD tie dye t-shirt campaign. This program coincided with May’s Huntington disease (HD) Awareness month with the introduction of a line of custom #cureHD hand dyed t-shirts in blue for HD and purple for Juvenile Huntington disease (JHD). This campaign was developed by Jo Zadorsky, dye artist and owner of Costa Nada, along with her husband Grant Ivens, brand marketer and owner of Say What! Communications, and the #cureHD shirts were introduced when they were donated to speakers at a TEDxStouffville event.
“When Huntington disease touched our family, we knew that we wanted to use our marketing and product base to help elevate the awareness of this disease,” stated Jo Zadorsky. “Our goal is simple, to get #cureHD noticed and shared by as many people around the world and broaden the knowledge base about Huntington,”said Grant Ivens.
“We were excited by the concept as soon as Jo and Grant presented it to us. Their ability to launch the campaign in under two weeks speaks volumes regarding Jo and Grant’s commitment to building awareness for Huntington disease,” says Bev Heim-Myers, CEO of the Huntington Society of Canada.
The #cureHD tie dye shirts can be purchased for $25 online at costanada.com with all proceeds going to the Huntington Society of Canada.
To learn more about the campaign and to purchase your own, click here.